Competitive Advantage

Search engine optimization is not a few secret tweaks you can make to your website to magically vault you to the top. Its not a few conformist, compliancy based, everyone can do, series of steps, that will transform your world.

Its the process of developing, engineering and organising your online presence and web assets, to achieve for your site, a more accessible, relevant, and credible status than competitive sites, in order that search engines may perceive you as the strongest source on the web, for a type of information.

Achieving this will place you highly in organic search engine rankings, which is some of the most cost effective and sought after real estate in the marketing world. But like anything this competitive, getting there is a challenge without the right advice and resources.


Google takes its first bite of the Apple

So, less than a month after filing the trademark application for the ‘Nexus One’, Google has launched its first hardware retail product direct to consumers and starts a direct assault on Apple’s dominance of the mobile sector. This is a great example of ‘speed to market’ from the most over-exposed brand on the planet launching a product in the most over-exposed global consumer market. In fact, the only other brand that has shown that it can operate as effectively as this is, er... Apple. Google is breaking new ground by becoming a direct retailer of this handset. It suggests that they will be braver than Microsoft in entering the PC hardware retail space. Can we therefore expect this year a Google laptop running their Chrome PC operating system to rival the much rumoured Apple tablet (due possibly in Q1 2010)? The question we should be asking ourselves as marketers is:... Read full article

Why you need a search strategy

With so mch information flying around about how to make search engines rank you higher, its not surprising that people have started to absorb that information, and are starting to produce very techncial RFP's. But there's a probelm there in that alot of what you read about how to do SEO is dictated in a startegic vacuum. What you think you need to do, might not neccessarily achive the goal you have in the back of your mind. Let me give you example. I had a great chat with a very nice woman from a large healthcare company, who after having heard all about SEO from many soucres over the last 6 months, was adamant that her sites (all 35 of them around the world) needed to be better indexed, as currently search engines couldn't get in to them, and consequently they weren't visible anywhere. SO he needed a lengthy... Read full article