Farecast could be Bing's best point of leverage

I've always liked the Farecast interface. It gives that feeling of true flexibility of refining your choices without you having to keep going back and endlessly redo your searches. It is one of those few great examples of professional and expert power, put in the hands of the consumer by new web technologies. The fact that it also lets you compare your results with other agent sites like Expedia is a boon too, because the consumer always wants to know what they could be getting elsewhere, and showing them, which no doubt will lead to a commission should they take that route, works out for everyone involved. Integrating it into Bing's search results is a very nice touch, too, and puts it squarely ahead of Google on travel integration, and makes the Google SERPS seem almost vanilla by comparison. This will increase the reach of these powerful, yet underused services... Read full article